About Us

Avant Garde PR

Avant Garde Public Relations is a public relations firm specializing in reputation management, communications, and event management. Comprising a motley crew of communication strategists, compelling storytellers, conversation-starters, digital media mavericks, and event organisers.

Besides having a multifaceted team with years of experience in communications strategy formulation and implementation, we are also early adopters of technological communication enablers.

We are a boutique agency that is young, vibrant, dynamic, and client-centric. We craft unique brand ideas, concepts, strategies, campaigns, as well as bespoke event solutions that are tailored to the client’s specific needs and requirements.

Our products and services aim to elevate our clients to the upper stratum of their industry and areas of influence.

Vision

To be a global player in creating powerful, successful, inventive, and memorable campaigns
and events that connect with people and have positive regional and international impact.

Our Mission

Guided by our core values, to collaborate with our clients in conceptualising and executing
innovative and sustainable solutions that capture the imagination, hearts, and minds of our
client’s target market while illuminating how their products and services will improve people’s
lives.

Core Values

  •  Client Focused
  •  Integrity and Professionalism
  • Commitment and Passion
  • Imagination and Innovation
  • Results Driven
  • Excellence and Detail Oriented
  • Proactive and Progressive
  • Empower and Impact Others

Message from the MD

I always wanted to be an entrepreneur. I knew that the dream is free, but the hustle is sold separately. For me, entrepreneurial life equals freedom. I am fearless because being an entrepreneur means being bold. That’s why at Avant Garde PR we are ‘Expressively BOLD’!

The process

Clients engage us at various stages of their lifecycle. Whether we are developing a new brand from inception or strengthening an existing position in the marketplace, we come with a fresh perspective. A successful consultancy-client relationship is one built on implicit trust, mutually-agreed-upon goals, and a shared vision for the future. 
 
The initial discovery phase is an opportunity for us to listen to the client’s needs and expectations, to set timelines, deadlines, and budgets, and to research the marketplace to identify trends, competition and opportunities created by unmet consumer needs.
 
We only take on projects where we can affect real change and garner measurable results. We listen intently to pipe dreams; we don't guarantee we will chase them.
 
During the discovery phase, we will address the following for each client:
- Mutually-agreed-upon key initiatives and partnership goals
- Setting timelines
- Budget planning
- Identification of key industry influencers
- Competitive market research
- Comprehensive communications audit
- Consumer behavior, opportunities, and trends within the market
- Partner communications expectations
- Reporting expectations
- Clarify vision, client strategies, goals and values
- Research stakeholders' needs and perceptions
- Conduct marketing, competitive, technology, legal and language audits
- Interview key management
- Evaluate existing brands and brand architecture
- Present findings
We employ analytical methods including inductive and deductive reasoning, social network analysis, and brainstorming to examine your business needs and real solutions. Our findings are delivered in a manner that serves as the fundamental basis for further action and recommendation. The following are addressed during this phase:
 
Current Situation - Market Analysis
- Market Definition
- Market Size
- Market Segmentation
- Industry Structure and Strategic Groupings
- Competition and Market Share
- Competitors' Strengths and Weaknesses
Market Trends
 
Current Situation — Consumer Analysis
- Nature of Buying Situation
- Participants
- Demographics
 
Current Situation — Internal
- Company Resources (financial, people, time, skills)
-Objectives (business philosophy, mission and vision statements, corporate culture, corporate objectives, financial objectives, marketing objectives, long-term objectives)
In the planning phase, we look at the entire picture; turning our knowledge into a defined set of goals, personas, and an overall strategic vision. With a solid agreement and plan in place, we’ll work together to focus, push one another, and test our boundaries.
 
Once we have answered the whos, whats, wheres, whys, and whens of the client communications puzzle, we turn the answers gleaned from the discovery phase into a comprehensive public relations and marketing campaign. 
 
We will provide the client with a detailed marketing plan, outlining the exact ways in which the communications team will turn opportunities into results. The client-specific scope of services, including media relations, community outreach, strategic event planning, marketing, and social media is carefully tailored to exploit the strengths of the brand for maximum market impact.
 
In this step of the process, we synthesize our findings and develop a plan. We take the data that we've accumulated up to this point and move forward with a strategy. 
This part of the process is where the magic happens. Strategy is translated into tactics; cross-platform teams are brought together to get to the heart of the challenge; and ultimately, the product is fine-tuned with the help of client feedback, testing, and a little marketing faith.
We put the strategy it into tangible deliverables.
 
- Visualize the future
- Brainstorm big idea
- Design brand identity
- Explore applications
- Finalize brand architecture
- Present visual strategy
- Personnel Requirements (assign responsibilities, give incentives, training on selling methods)
- Financial Requirements
- Manangement Information Systems Requirements
- Month-by-Month Agenda
- Monitoring Results and Benchmarks
 
We bring the agreed-upon strategies and hypotheses to market and implement our campaign on the consumer level. Multiple communications channels are used during the implementation phase, and reactions to the plan are closely monitored and measured against objectives.

Measurement is one of the most important parts as the test for the return on investment. Measurement is most clearly seen by clients in terms of sales but can also include public perception, media coverage, and the creation of a powerful and distinctive brand identity. Additionally, these measurement parameters allow the communications team to adjust and evolve the scope of the public relations plan to best serve the client needs. 

The evaluation of a campaign’s success is based on the result of metrics including: 
 
Media Coverage:
- Quantity
- Quality (Tone of coverage)
- Quality of Media Outlet (Does the media outlet/publication reach the intended audience?)
- Were the intended key messages picked up in the media coverage?
 
Interactive: 
- Number of visitors, likes or followers
- Length of time spent on page
- Bounce rate/opt-out rate
- Conversion rate (if relevant; i.e. an e-commerce initiative would yield a purchase, or a contest would be measured by the number of registrants)
 
Public Response:
- Number of letters/emails/calls received
- Sales curve analysis for a product or services
- Perceived brand identity
- Success of an event or sale as promoted by Green Olive Media
 
Evolving means understanding what the consumer is telling us, reacting, staying smart, and staying fast on our feet. In today’s technological world, we have the tools to evolve and improve our solutions quickly, to create even better conversations and experiences.
It is always our desire to remain involved with projects over time. We recognize that client needs evolve with internal growth and market conditions.


Case Study

Avant Garde PR has had the privilege to work with a number of companies and brands such as;
 
Pernod Ricard Kenya, Chase Bank, Gulf Energy, Centum, Two Rivers, The Cradle, Great Sands Consulting, just to name a few. 
 
 
 

Some of our flagship projects include….

Why choose us?

We give value first. It’s about value and relationships, it’s not all about price.

We’re continuously Transforming To Meet Market Needs.

We eliminate perceived risk.

We are bold and get it done.

Would you like a quote?

Contact us today!